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Talent profile

Everything you know about a creator on a single screen: how much weight they carry, who they reach, which brands they have worked with, how to write to them and which of your campaigns they are in.

How to open it

From your roster, a click on any row opens the quick view in a side panel; inside it, the View profile button takes you to the full profile. You can also get there from a talent's name on other screens of the application.

The header

At the top you have the creator's photo, their name with the status label (Active, In review or Paused), their @handle, their category and city, the shortcuts to their social accounts and their main metrics: followers and engagement. You'll also see the date they joined your roster.

The Sync photo button downloads the creator's public profile picture again and saves it. Use it if the photo looks broken or out of date.

The tabs

TabWhat you'll find
OverviewThe big picture: six key indicators, the brands they have collaborated with most, their campaigns with you, their posts with the most engagement and a key data panel (handle, platform, city, category, email and status).
MetricsThe full audience report: follower quality, demographics, performance per post and brand affinity.
BrandsThe brand collaborations detected in their posts, with a search box, sorting and three ways of viewing them.
ContactVerified email, detected contacts, representation agency, social accounts and contract details.
CampaignsYour agency's campaigns they take part in, with their status inside each one and the agreed fee.
In progressThe Posts and Notes tabs are still being built: today they show sample content and whatever you write in them is not saved.

Overview

This is the tab the profile opens on. It gathers six indicators — followers, engagement, audience credibility, estimated fake followers, main country and predominant gender — and three context cards: the brands they have collaborated with, the campaigns they have done with you (how many are active and how much you have invested) and their best-performing posts.

The six indicators come from the audience report, so they appear as soon as you have loaded it at least once.

The audience report

The Metrics tab is the in-depth analysis of the creator, with verified data from our data provider. It contains:

  • Account quality: followers, engagement rate, credibility (percentage of real followers), estimated fake followers and audience types (real, mass followers, suspicious and influencers).
  • Performance: average likes and comments per post, reels plays, total posts and how views have evolved across their latest posts.
  • Who follows them: age, gender, countries, cities, languages, interests, ethnicities and the real reach of their audience.
  • Context: brand affinity, notable accounts among their followers and profiles with a similar audience.

The exact meaning of every number is in Metrics and calculations.

Loading and refreshing the report

  1. 1

    Request the report the first time

    On a talent with no report, the tab offers to load it. Doing so uses up one data credit from your plan.
  2. 2

    Consult it as often as you like

    Once loaded, the report is stored for 30 days and opening it again costs nothing. At the top you'll see Last updated with the date of the report you're looking at.
  3. 3

    Refresh it when you need fresh data

    The Refresh (uses 1 credit) button requests a brand-new report. It only makes sense if time has passed or the creator has grown a lot.

Brands

Influgest automatically detects which brands the creator has worked with from their posts: mentions, tags and declared collaborations. At the top you have the count of brands and collaborations, how many were paid and the date of the most recent one.

You can search with Search brand or domain…, sort by Recent, Most collabs or A–Z, keep only the paid collaborations and view the whole set as Grid, List or Timeline. It's the fast way to check whether a creator already works with your client's competition.

If the tab is empty, the text itself explains why: collaborations appear here automatically as they are detected.

Contact

It gathers every way of writing to them, with an automatic check of the email address before you waste time on a failed send:

BlockWhat it includes
Direct contactEmail with its verification (Valid, Catch-all, Invalid, Disposable, Webmail or Not verified) and its type (business, agency or personal), plus website, media kit, phone and time zone.
Detected contactsAdditional email addresses and profiles found on their public profile.
AgencyThe representation agency inferred from their email domain, if there is one.
Social accountsTheir accounts on each platform.
ContractContract type and dates, if you have them on record.

From here you can go straight to writing to them: the message action opens the email composer with the recipient already filled in, as explained in Messages and email.

Reputation alerts

Before putting a creator in front of a brand it's worth knowing whether they are carrying any public controversy. That's why the profile includes a Controversies tab — you'll see it in the quick view and in the creator report — collecting the reputation signals found in public sources: controversies, problematic statements or episodes your client would rather know about in advance.

Read them as a prompt to investigate, not as a verdict. They are a starting point for deciding whether that creator fits your brand, and the final call is always yours.

Campaigns

One card for each of your agency's campaigns the talent takes part in: name, brand, dates, campaign status, the creator's status inside it and the agreed fee. It's the quick answer to “have we worked with this one before, and for how much?”. The detail of those statuses is in Creators and statuses.

Exporting the profile

From the talent's action menu you can generate a dossier to send to a client. The Export {name} modal offers three formats:

  • PDF — a visual media-kit-style report, ready to send as it is.
  • XLSX — the data and the audience split across sheets, so you can work with them yourself.
  • CSV — flat data, to cross-reference with your own tools.

Hit Download and wait a few seconds: the document is generated on the spot. If what you want is to export many talents at once, do it from the roster table, bearing in mind that in bulk the only format is CSV.