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Reporting

Everything tracking has collected, aggregated and turned into business metrics: how much value the campaign has generated, which creator performed best and who you actually reached.

Before you start

Reporting is not filled in by hand: it is built from the posts that have been detected. If there are none yet, you will see No tracking data yet and a note saying the metrics will appear once creators publish and tracking picks up their posts.

The top bar holds the tools shared by all three tabs:

  • A date range, to narrow down the period you want to analyse.
  • A talent filter, to look at the campaign through a single creator. You remove it with Clear talent filter.
  • Refresh, which launches an on-demand tracking pass, and Last update, which tells you how old the data you are looking at is.

Summary

The big picture of the campaign. At the top, a row of cards with the main KPIs:

KPIWhat it means
EMV generatedThe estimated media value in euros of everything published. The card shows Invested underneath, so the comparison is immediate. It is an estimate, not a direct return.
PlatformsHow many networks have had activity detected inside the campaign.
ParticipationHow many creators are active out of the total in the campaign.
ContentThe number of posts detected.
ReachThe estimated number of distinct people who have seen the content. Networks do not publish this figure, so it is estimated from views.
Views or playsCumulative views. This is the measured base figure that reach and impressions are derived from.
Engagement rateHow much interaction the campaign has generated relative to how many people have seen it.

Below the cards there are evolution charts per platform —EMV, views and engagement rate over time— and a Campaign top creators block, ranked by EMV.

Talents

The creator-by-creator breakdown, in a table. It answers the question that really matters when you close a campaign: what did each profile contribute.

The Columns button lets you choose what is shown. Available are Talent, Network, Followers, Posts, Views, ER, EMV, Invested, ROI, Reach, Impr., Impr./post, Engagements and Eng./post. There is a search box and pagination.

  • Invested is the rate you agreed with that creator, and ROI compares the EMV they generated with what you paid them. Both are internal to your agency: they never appear in the shared report.
  • Some columns carry the Estimated from views mark. There, the number is a derivation, not a measurement.

Audience

Two different analyses that answer “how many people did I reach” and “who are those people”.

Unique audience and overlap

This analysis works out how many distinct people your set of creators reaches, without counting twice anyone who follows several of them. The interface says it itself: Your talents share followers with each other. This analysis calculates how many DISTINCT people you actually reach.

It returns three figures —Total followers, Unique audience and Overlap. What each one means and how to read them is in Metrics and calculations.

You launch the analysis with Analyze unique audience and you can run it again with Recompute. Below it you get the breakdown per talent, so you can see who brings their own audience and who repeats everyone else’s. If you add or remove creators after computing it, Influgest warns you that the roster has changed.

Audience profile

The campaign’s aggregated demographics, Weighted by followers: creators with bigger communities count for more in the result. It is organised around four questions:

  • Who they are: the split by gender and by age bracket.
  • Where they are: main countries and cities.
  • What they like: interests and languages.
  • Whether it is a real audience: the percentage of real followers and the audience type (real, mass followers, suspicious and influencers).

This block is built from the audience reports you already have for each talent, so it does not use up any extra credits.

What is not available yet

Reporting shows two more tabs, Conversion and Content, marked as Coming soon: they are in the interface but they do not show data yet.

Something similar happens with the downloads in the Share menu. There are two groups: Download the report, with XLS and PPTX, and Download the content, with Stories and Thumbnails. All four are listed as Soon: the only thing in that menu that works is the Shareable link. The only reporting download that works today is Export CSV in Talents.

In progressThe Conversion and Content tabs in reporting, and the four downloads in the Share menu: XLS, PPTX, Stories and Thumbnails. Do not promise them to a client yet.

Next step

Once the report looks the way you want it, there is no need to turn it into a presentation: you share it with a read-only link where you choose which KPIs and which sections the client sees. That is in Sharing the report.

And if you want to know exactly where each number comes from —what is measured, what is estimated and with which formula— the full reference is in Metrics and calculations.