Searching in Discover

Discover helps you find creators by filtering on two dimensions at once: what the creator is like (followers, engagement, location, topic…) and what their audience is like (country, age, gender, credibility). Instagram is always available; TikTok and YouTube show up if your agency has them enabled. From the results you can open each profile's audience report, save it as talent in your agency, add it to a campaign, look for similar profiles or compare it with other creators.

Open it from the sidebar, under Discover. The platform switcher above the filters only appears if your agency has more than one network enabled; switching platform resets the filters and the results, because each network has its own catalogue of filters (the details are in the filter reference).

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Above the filter panel there are two tabs that change the starting point of your search. Both return the same kind of results.

If you already know who you are looking for, you don't need filters: the Search by @username or name… bar finds the profile directly. The dropdown shows the matches with their avatar and follower count, plus a Recent history with your last ten searches, which you can delete one by one or all at once with Clear. Picking a profile adds it to the results grid without using up a filter search.

Before your first search, the results area shows the Find your next creator empty state and, under the username bar, featured creators from your own agency may appear, at no cost at all.

1. 1

   Set your filters or write your description

   Touching a filter does not trigger anything yet: you can combine as many as you want, at your own pace.
2. 2

   Press Search (or Search with AI)

   The search is always explicit: it only runs when you press the button. That said, once it has run, changing page or sorting re-runs it automatically with the same filters.
3. 3

   Check the results counter

   You'll see N results and, when the search engine adds similar profiles, the breakdown N direct · N similar.

• Open the profile: one click on the card (or Quick view / View profile) opens the side panel with the creator's full report.
• Save it to your agency: the Add button turns it into talent in your agency; if it was already there, you'll see Already in DB. After that you can manage it from your roster.
• Take it to a campaign: + Campaign opens the Add to campaign modal with the profile's details already filled in.
• Look for similar profiles: Find lookalikes expands profiles with a similar audience, and can also re-run the search using that profile as the reference.

Ticking several cards brings up a bottom bar with the N selected counter and three actions:

• Add to talents: saves every selected profile to your agency in one go, with a progress indicator (Adding X/Y…).
• Compare: opens the comparison view with the selected profiles. It only becomes active with exactly two; once inside, you can go up to four.
• Clear selection: deselects everything.

This is the heart of Discover: a profile's full report, with verified data from our data provider. It opens in a side panel with these tabs: Audience, Brand affinity, Popular posts, Lookalikes, Controversies and Contact, plus the Add to my agency and Open on Instagram/TikTok buttons.

Inside you'll find the make-up of the audience (countries, ages, gender), its credibility (percentage of real followers), engagement compared with accounts of a similar size, the brands the creator has worked with and their most popular posts. What each number means exactly is covered in Metrics and calculations.

Not every profile has an audience report available: for small or rarely analysed accounts the app says so and shows whatever data it does have.

• Check the full filter reference, with every possible value and the behaviours worth knowing about.
• Save your filter combinations as saved searches for yourself and your team.
• Organise the creators you save into lists by category, campaign or intent.