What Influgest is
The platform for influencer marketing agencies that brings creator discovery, roster management, campaign execution and results reporting together in one place.
What it solves
Working with creators usually means jumping between spreadsheets, screenshots, email threads and numbers each creator claims about themselves. Influgest covers the full life cycle of a collaboration in a single web application:
- Find creators you can trust: a search engine with dozens of filters and a verified audience report (demographics, credibility, fake followers) that does not depend on what the creator says about themselves.
- Centralise your roster: one profile per talent with their metrics, their growth, their audience, their collaboration history and reputation alerts.
- Keep campaign execution in order: brief, casting with client approval, per-creator statuses, calendar and notes, all in the same place.
- Measure without collecting by hand: tracking of the campaign's publications and aggregate metrics (reach, views, engagement, EMV) calculated for you.
- Report back to your client: a campaign report you share through a read-only link, with no account needed on their side.
- Talk to people in context: Instagram direct messages and email built into the platform itself.
Who it is for
- Influencer marketing agencies running campaigns for brands. This is the main use case.
- Talent managers and representatives who look after a roster of creators.
- Brand teams that work with creators directly.
All the work is collaborative: every agency has its own space, with its team, its talents, its campaigns and its lists. Whatever one person creates is visible to the rest of their team, and only to their team.
The pieces of the product
These five pieces cover the full journey of a collaboration. The application's sidebar has more sections than the ones in this table, and some of them live inside a group: the full map is in The interface.
| Piece | What it does | Start here |
|---|---|---|
| Discover | The creator search engine. Combine creator and audience filters, review the verified audience report and save searches for your team. | Searching in Discover |
| Talents | Your agency's roster: the full profile of every creator with metrics, audience, credibility and collaborations. | Your roster |
| Campaigns | The life cycle of every campaign: brief, casting, creator statuses, publications, calendar and reporting. | Introduction to Campaigns |
| Lists | Sets of talents from your agency organised by category, campaign or intent, shared with the whole team. | Lists |
| Communications | Instagram direct messages and an email inbox, built into the platform so you can talk to creators and brands without losing context. | Messages and email |
How they fit together
The natural flow runs left to right: in Discover you find creators and save them into Talents; from your roster you can group them into a List, which only accepts talents from your agency. You then propose them in the casting of a Campaign, move them through their statuses up to the published post, and share the report with your client. Communications runs alongside the whole journey: you talk to each creator from the same platform where you manage their campaign.
The distinction between terms matters: a creator is any profile you discover; a talent is a creator added to your agency's roster; and a participant is a creator inside a specific campaign. The glossary collects every product term.
Supported social networks
Instagram is always available; TikTok and YouTube show up if your agency has them enabled. Publication tracking in campaigns works with all three.
| Network | What you can do |
|---|---|
| Search for creators, audience report, tracking of posts, stories and reels in campaigns, EMV calculation and direct messages built into Communications. | |
| TikTok | Video tracking in campaigns and EMV calculation. Creator search and the audience report, if your agency has it enabled. |
| YouTube | Tracking of videos and shorts in campaigns and EMV calculation. Creator search and the audience report, if your agency has it enabled. |
Next step
The best way to understand Influgest is to walk through it: from zero to your first campaign with a report.