Filter reference

Who the creator is: the size of their account, what they say about themselves, and where and in which language they post. This is where almost everyone starts narrowing down.

How their posts do: how much interaction they get, what view counts they reach and whether their community is growing. These separate the profiles that perform from the ones that are merely big.

What they talk about and who they resemble: their topic, the tags and words they use, the brands they've worked with and the reference profiles you want to match them against.

The state of the account: what kind of profile it is, whether it's still posting, whether it's verified, whether a contact is available and whether it has already done sponsored content.

Bio or full name works with AND logic: if you type two words, the profile has to contain both. Order and capitalisation don't matter, but every word you add cuts the set down further. A two-word search returning nothing isn't a bug: start with a single word and add the second one only if you have results to spare.

It isn't a text field: it's a fixed list of around thirty broad categories. Very specific topics simply don't exist as an interest. For those you have three better options: Hashtags / mentions, Keywords in captions and Bio or full name.

Asking for Spain under Audience country doesn't return creators with “some” Spanish followers: it returns those whose audience is around 20% Spanish. The same goes for gender (a “mostly” sits at about 55%) and for age brackets (close to 30% each). That's why combining several audience filters empties your results so fast.

Last post (days) has a minimum of 30. If you're looking for creators who were active this week, no filter will do it: use the value 30 and discard by hand, or keep an eye on the No recent activity label on the cards.

Followers doesn't take arbitrary figures: it moves along the steps of the scale (1k, 5k, 10k, 25k…). If you need an exact cut-off, use AI Search, where From and To are free fields.

You can touch as many filters as you like without spending anything: the search only runs when you press Search. Once it has run, changing page or sorting does re-run it on its own with the same filters.

Location, language and brands are always picked from the list the dropdown suggests, because they come from our data provider's dictionaries. Typing a value that doesn't show up in the suggestions filters nothing.