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Creating a campaign

Creating a campaign costs you a name. Everything else —brand, dates, budget, creators— can be filled in later, once you know what it is.

Signing one up, step by step

From Campaigns, click New campaign. A window opens with two steps.

  1. 1

    Fill in the campaign details

    The first step is called Campaign details. Only the name is mandatory; the rest of the fields are there for when you need them.
  2. 2

    Add your first talents, if you want to

    The second step, Add the first talents, is optional. You can skip it with Create without talents and add them later from the Creators tab.
  3. 3

    Confirm with Create campaign

    The campaign does not exist until you confirm: if you close the window first, nothing is saved. Once created, it is born in Draft status.
  4. 4

    Carry on where it leaves you

    If you added talents, the app takes you straight to the Creators tab. If you did not, it takes you to the Brief, which is the best place to carry on.

The fields in the form

These are all the fields in the first step, with their exact labels:

FieldWhat it meansRequired
Campaign nameHow your team will recognise it in lists, the calendar and reports. It is the only mandatory field.Yes
BrandThe client you are working for. Suggestions with their logo appear as you type; if the brand is not there, you can create it on the fly with Create custom brand.No
FolderThe folder it will be saved in, picked from a searchable selector. By default, No folder.No
ColorThe colour used to tint the campaign’s milestones in the calendar and other visual details. It fills itself in with the corporate colour of the brand you chose, and you can swap it for a Custom color or leave it with No color.No
StartThe date the campaign kicks off. It sets the start milestone in the calendar and feeds the time progress calculation in the Overview.No
EndThe planned closing date. It cannot be earlier than the start date; the interface will not let you.No
Budget (€)The total budget in euros. It is the reference the Overview uses to work out what is committed and what is spent.No

The “Content to track” dropdown

The form includes a collapsible Content to track section with the fields Mentions @, Hashtags # and Keywords.

In progressWhatever you type there is not saved yet when you create the campaign.

The tags that actually switch on automatic post detection are set in the Brief, under Required hashtags and Required mentions. Configure them there.

Adding your first talents

The second step offers three ways to bring creators in from the start. You pick one with the switch at the top:

  • Paste handles (the default option): you paste one @handle or URL per line and click Resolve and add. It recognises Instagram and TikTok from the address.
  • Your talents: searches inside your agency’s roster. It does not use up data credits.
  • Discover: searches for creators by username or name in the Discover database, with a minimum of two characters.

The creators you add here enter the campaign in the initial Brief pending status. From there you move them along the flow from the Creators tab.