Publications
The Publications tab gathers the real pieces that have gone live inside the campaign, with their metrics and how they evolve. There are no links to paste by hand: in most cases posts come in on their own.
How posts get here
There is only one route: automatic detection. There is no way to add a post by hand. Tracking goes through the profiles of the campaign’s creators and recognises as a campaign post any piece that contains the Required hashtags or Required mentions you set in the Tags to track section of the brief. When it finds one, it adds it here with its thumbnail, its caption and its metrics.
The full journey —how you set the tags, how they reach the creator and how they end up identifying their post— is explained in the brief.
If a post does not show up
It almost always means the same thing: that piece does not carry the mentions or the tags from the brief, so there is nothing to recognise it by. Before giving up on it, go through this:
- Check that the brief has something in
Required hashtagsorRequired mentions. If both are empty, no detection is possible and the whole tab will stay empty. - Check that the creator used those exact tags in their post, written just as they are in the brief.
- Click
Refreshto launch a detection pass without waiting for the automatic one. Bear in mind that the pass takes a while: the data appears when the process finishes, not the instant you click.
Viewing and filtering the list
Posts are shown in two switchable views: Grid, with one card and one thumbnail per piece, and Table, more compact for comparing figures. Above them you have filters by Platform, by Talent and by date range, and at the end of the list a Load more button if there are more pieces than fit.
Clicking a post opens a side panel with the caption, an Open on {platform} link to view it on its network, the hashtags and mentions that were detected, the metrics and the evolution chart.
What is measured for each piece
| Metric | What it means |
|---|---|
Views | The views or plays the content got. This is the real base figure: reach and the estimated impressions in reporting are derived from it. |
Likes | The likes the post has received. |
Comments | The number of comments. Together with likes, this is what engagement is calculated from. |
Shares | How many times the piece has been shared. A good sign of whether the message travels beyond the creator’s own community. |
Saves | How many people saved it to come back to it. A signal of content with reference value (recipes, tutorials, product lists). |
ER | The engagement rate: how much interaction the piece generates relative to how many people see it. A high ER means the audience responds, not just consumes. |
Estimated EMV | An estimate in euros of the media value the post has generated. It is always an estimate, never a direct return; you can adjust the rates that feed it in Settings. |
The exact formulas and which numbers are measured and which are estimated are in Metrics and calculations.
How often they refresh
Tracking runs by itself several times a day, roughly every six hours. On each pass it looks for new posts and refreshes the metrics of the ones already there, keeping the history so it can chart their evolution.
The Refresh button launches an on-demand pass without waiting for the next automatic one: handy right after a creator tells you they have published. When you click it you will see the Refresh triggered notice.
- The pass takes a while: the data does not appear the instant you click, but when the process finishes.
- There is a short cooldown between clicks, so hammering the button does not speed anything up.
- The same button exists in reporting, where you will also see the
Last update.
When what you are looking at is a simulation
An evolution chart needs several measurements over time. A just-detected post does not have them yet, so Influgest draws an illustrative curve to keep the panel from looking empty. It is always labelled, and that label is the only reliable way to know what you are looking at:
| What the chart says | What it means |
|---|---|
Real tracker data | There is enough history. Every point on the curve is a real measurement stored by tracking. |
Simulation based on typical growth | There is not enough history for this piece yet. The shape of the curve is indicative and must not be read or shared as data. |
The metric numbers (views, likes, comments, shares, saves and ER) are always real, even when the curve is simulated. The only illustrative part is the shape of the evolution, until enough passes have built up.